The object of Rotary is to encourage and foster the ideal of service as a basis of worthy enterprise and, in particular, to encourage and foster:

 1. The development of acquaintance as an opportunity for service;

 2. High ethical standards in business and professions; the recognition of the worthiness of all useful occupations; and the dignifying by each Rotarian of his occupation as an opportunity to serve society;

 3. The application of the ideal of service by every Rotarian to his personal, business and community life;

 4. The advancement of international understanding, goodwill, and peace through a world fellowship of business and professional men united in the ideal of service.